The TOPdesk Self-Service Portal (SSP) is a knowledge base, customer portal and service catalogue in one. It’s a place where your customers quickly find what they need, when they need it – without your help. This helps you create a simple, familiar interface for your customers based on the services you deliver. And above all: it reduces the repetitive calls to your service desk, giving them more time to work on critical issues.
But do you actually know if the content that you provide is, in fact, being used? How many visitors you get per day? Which pages are viewed the most? How do your customers navigate through the SSP? Do they search rather than navigate through the pages? Some reports can answer a few of those questions, but we noticed there is not one overview where you find all this info in one place. This is where the Google Analytics integration, linking your TOPdesk instance with Google’s analytics capabilities, comes into play.